THE REPRESENTATION OF PROFESSIONAL IMAGE IN ARCHIVIST FILMOGRAPHY

Abstract

It presents the image of the professional archivist conveyed in motion pictures, based on the Theory of Social Representations - TRS, which expresses through the acts and practices of this professional, a point of view impregnated by stereotypes, based on the expertise of the archivist. It highlights the use of the content analysis technique to list the categories that were objects of analysis, namely: a) performance of the professional archivist; b) images in forming opinions; c) the archivist's profile; and d) social representations. However, we used bibliographical research, documental, exploratory, qualitative, with the universe represented by the movies containing the presence of the archivist and the criterion of sample films produced in the last decade of the twentieth century and early twenty-first century. Knowing this, the listed films were: In the name of the Father and Erin Brockovich - a talented woman, in which the variables contained in the categories: acting Archivist professional pictures in the formation of opinions, the archivist's Profile, social representations were analyzed with the express content in the messages conveyed in motion pictures. It was concluded that the archivist portrayed represents a stereotypical view of professional, as its activities in selected films are closely linked to the technical skills, which opposes the role of the contemporary archivist.