O discurso da felicidade como tática biopolítica na revista SuperInteressante

Abstract

This work aims to analyze the production of meanings in the dis- course of happiness as a biopolitic practice, in order to verify, through nor- mativity, how to govern the conduct of the social body, explaining how the control of the life of the population is exercised from the strategic mecha- nisms of power. We will use as a theoretical basis, the Discourse Analysis with the contributions of Michel Foucault, regarding the genealogy of power, bringing the possibility of discussing the relations between discourses, sub- jects, history and powers in society. Methodologically, we use a descriptive- -interpretative theory to analyze the syncretic materialities of the discourse at issue, bringing as indispensable not only the structure, but the socio-his- torical dimension that constitutes it. Our corpus is composed of a cover of the magazine SuperInteressante, as well as its material, whose analysis will be subsidized by notions such as subject, control, biopolitics, among others. We emphasize that happiness has become a necessity, an imperative in our society, to the point that the sad subject is excluded from it. Thus, sadness becomes something abnormal to be immediately removed from the daily so that, in this way, the subject can meet productive purposes in the social envi- ronment and be ordered according to their claims.